Mobile email use is increasing, with about 50% of email being opened on a mobile device. The majority of mobile email opens are on iPhone, with Android and iPad remaining relatively equal.It’s crucial that marketers understand this shift and adapt accordingly. Why? Because even if you write a perfect email with beautiful images and flawless copy, it still doesn’t mean it’ll get read. A survey conducted by BlueHornet asked users what they would do if a mobile email didn’t look good. 80.3% said they would delete it, and 30.2%